Today we are breaking down Polaroid. For 30 years, Polaroid monopolized the instant photography industry, producing one Nobel-caliber breakthrough after another. As their products dazzled, sales grew from just under $1.5 million in 1948 to $1.4 billion in 1978. Today, the business is a shadow of its former self but the lessons from its history and especially from the founder endure. Edwin Land is not the most familiar name in business history, but he has had an outsized influence on the world in which we live. In particular, he was Steve Jobs’s hero. To break down Polaroid, I’m joined by David Senra, who studies history’s greatest entrepreneurs through his Founders podcast. David is uniquely qualified to distill the lessons and secrets behind Edwin Land and his life’s work, Polaroid.

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Show Notes

[00:03:04] - [First question] - How unique Edwin Land was

[00:08:58] - What he was like and how he solved the problem that lead to Polaroid

[00:13:20] - Defining what a polarizer is at a high level

[00:16:36] - How scope of ambition can overcome humble beginnings

[00:18:59] - The story of the instant camera and how much of a leap forward it was

[00:26:11] - Revealing the Instant Camera; The marketing side of Polaroid beyond the initial magic Land created

[00:31:40] - Why they were so successful in building a four decade moat around their patent

[00:34:59] - Living in the space of the important and the impossible

[00:38:50] - Optimism as a moral duty that we can take away from Land

[00:42:59] - Lessons from the aftermath of Polaroid after Land’s death

[00:48:02] - What the story of Polaroid most represents that is useful for entrepreneurs

[00:49:52] - A Triumph of Genius

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Polaroid: The Genius of Edwin Land

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