#717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend
The Tim Ferriss Show
<p><strong><em>Brought to you by </em></strong><a href="https://linkedin.com/tim" rel="noopener noreferrer" target="_blank"><strong><em>LinkedIn Jobs</em></strong></a><strong><em> recruitment platform with 1B+ users</em></strong>; <a href="https://eightsleep.com/Tim" rel="noopener noreferrer" target="_blank"><strong><em>Eight Sleep’s Pod Cover</em></strong></a><strong><em> sleeping solution for dynamic cooling and heating</em></strong>; <strong><em>and </em></strong><a href="https://shopify.com/tim" rel="noopener noreferrer" target="_blank"><strong><em>Shopify</em></strong></a><strong><em> global commerce platform, providing tools to start, grow, market, and manage a retail business.</em></strong></p><p><strong>Noah Kagan</strong> (<a href="https://twitter.com/noahkagan" rel="noopener noreferrer" target="_blank">@noahkagan</a>) was #30 at Facebook, #4 at Mint, and has since created seven million-dollar businesses (Kickflip/Gambit, <a href="https://appsumo.com/" rel="noopener noreferrer" target="_blank">AppSumo</a>, <a href="https://appsumo.com/products/kingsumo/" rel="noopener noreferrer" target="_blank">KingSumo</a>, <a href="https://appsumo.com/products/sendfox/" rel="noopener noreferrer" target="_blank">SendFox</a>, Sumo, <a href="https://tidycal.com/" rel="noopener noreferrer" target="_blank">TidyCal</a>, and <a href="https://appsumo.com/products/monthly1k/" rel="noopener noreferrer" target="_blank">Monthly1k</a>).</p><p>He is the CEO of <a href="https://appsumo.com/" rel="noopener noreferrer" target="_blank">AppSumo.com</a>, the #1 software-deals site for entrepreneurs, and has a popular YouTube channel, <a href="https://www.youtube.com/@noahkagan" rel="noopener noreferrer" target="_blank">Noah Kagan</a>. </p><p>His new book is <a href="https://www.amazon.com/Million-Dollar-Weekend-Surprisingly-7-Figure/dp/059353977X/?tag=offsitoftimfe-20" rel="noopener noreferrer" target="_blank"><strong><em>Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours</em></strong></a><strong><em>.</em></strong></p><p>Please enjoy!</p><p>*</p><p><strong><em>The blog post for this episode: </em></strong><a href="https://tim.blog/2024/01/23/noah-kagan-million-dollar-weekend/" rel="noopener noreferrer" target="_blank"><strong><em>https://tim.blog/2024/01/23/noah-kagan-million-dollar-weekend/</em></strong></a></p><p><strong>*</strong></p><p><strong>This episode is brought to you by </strong><a href="http://shopify.com/tim" rel="noopener noreferrer" target="_blank"><strong>Shopify</strong></a><strong>! </strong><a href="http://shopify.com/tim" rel="noopener noreferrer" target="_blank">Shopify</a> is one of my favorite platforms and one of my favorite companies. <a href="http://shopify.com/tim" rel="noopener noreferrer" target="_blank">Shopify</a> is<strong> designed for anyone to sell anywhere</strong>, giving entrepreneurs the resources once reserved for big business. In no time flat, you can have a great-looking online store that brings your ideas to life, and you can have the tools to manage your day-to-day and drive sales. No coding or design experience required.</p><p><strong>Go to </strong><a href="http://shopify.com/tim" rel="noopener noreferrer" target="_blank"><strong>shopify.com/Tim</strong></a><strong> to sign up for a one-dollar-per-month trial period. It’s a great deal for a great service, so I encourage you to check it out. Take your business to the next level today by visiting </strong><a href="http://shopify.com/tim" rel="noopener noreferrer" target="_blank"><strong>shopify.com/Tim</strong></a><strong>.</strong></p><p>*</p><p><strong>This episode is also brought to you by </strong><a href="http://eightsleep.com/Tim" rel="noopener noreferrer" target="_blank"><strong>Eight Sleep</strong></a><strong>!</strong> <a href="http://eightsleep.com/Tim" rel="noopener noreferrer" target="_blank">Eight Sleep’s <strong>Pod Cover</strong></a> is the <strong>easiest and fastest way to sleep at the perfect temperature</strong>. It pairs dynamic cooling and heating with biometric tracking to offer the most advanced (and user-friendly) solution on the market. Simply add <a href="http://eightsleep.com/Tim" rel="noopener noreferrer" target="_blank">the Pod Cover</a> to your current mattress and start sleeping as cool as 55°F or as hot as 110°F. It also splits your bed in half, so your partner can choose a totally different temperature.</p><p>Conquer this winter season with the best in sleep tech and sleep at your perfect temperature. Many of my listeners in colder areas enjoy warming up their bed after a freezing day. <strong>Go to </strong><a href="http://eightsleep.com/tim" rel="noopener noreferrer" target="_blank"><strong>eightsleep.com/Tim</strong></a><strong> and save $250 on the Pod Cover by Eight Sleep this winter.</strong> <a href="http://eightsleep.com/Tim" rel="noopener noreferrer" target="_blank">Eight Sleep</a> currently ships within the USA, Canada, the UK, select countries in the EU, and Australia<strong>. </strong></p><p><strong>*</strong></p><p><strong>This episode is also brought to you by </strong><a href="https://linkedin.com/Tim" rel="noopener noreferrer" target="_blank"><strong>LinkedIn Jobs</strong></a><strong>.</strong> Whether you are looking to hire now for a critical role or thinking about needs that you may have in the future, <a href="https://linkedin.com/Tim" rel="noopener noreferrer" target="_blank">LinkedIn Jobs</a> can help. LinkedIn screens candidates for the hard and soft skills you’re looking for and puts your job in front of candidates looking for job opportunities that match what you have to offer.</p><p>Using LinkedIn’s active community of more than one billion professionals worldwide, <a href="https://linkedin.com/Tim" rel="noopener noreferrer" target="_blank"><strong>LinkedIn Jobs</strong></a> can help you find and hire the right person faster. <strong>When your business is ready to make that next hire, find the right person with LinkedIn Jobs. And now, you can post a job for free.</strong> <a href="https://linkedin.com/Tim" rel="noopener noreferrer" target="_blank"><strong>Just visit LinkedIn.com/Tim</strong></a><strong>.</strong></p><p><strong>*</strong></p><p>[03:55] Noah and some of his notable successes.</p><p>[07:00] Is Barcelona the new Austin?</p><p>[13:43] Navigating the legal hurdles to living/working in another country.</p><p>[17:44] Running an $80 million business.</p><p>[20:41] Noah’s negotiating basics.</p><p>[24:33] The chargeback maneuver.</p><p>[27:02] WIIFT (What’s In It For Them?)</p><p>[29:54] A recap of the coffee challenge.</p><p>[31:31] “Life punishes the vague wish and rewards the specific ask.”</p><p>[34:12] Other comfort challenges Noah recommends.</p><p>[39:12] Feedback is a gift.</p><p>[42:26] When comfort challenges aren’t appropriate.</p><p>[45:33] LOT (Listen, Options, Transition).</p><p>[46:59] Tracking metrics that matter.</p><p>[52:17] T3 B3 (Top Three, Bottom Three).</p><p>[59:46] Weekly reviews.</p><p>[1:02:42] The value of unambitious goals.</p><p>[1:06:51] Regrets of billionaires.</p><p>[1:13:32] My approach to book launches: then and now.</p><p>[1:26:50] Priorities: then and now.</p><p>[1:43:19] Finding a sustainable purpose.</p><p>[1:49:42] Do I still find my past work useful today?</p><p>[1:52:44] Testing the waters with new hires.</p><p>[1:55:22] Don’t forget to look in the rear-view mirror sometimes.</p><p>[1:56:23] Why should you trust Noah’s advice in Million Dollar Weekend?</p><p>[1:59:47] Now, not how.</p><p>[2:03:18] What’s your freedom number?</p><p>[2:03:59] Getting your ask in gear.</p><p>[2:05:09] Counterintuitively, constraints catalyze creativity.</p><p>[2:08:17] Turning annoyance into opportunity.</p><p>[2:11:21] Determining if your intended market has value.</p><p>[2:14:12] Most profitable, elegant businesses are simple at their core.</p><p>[2:14:57] Entrepreneurs rise from the ashes of fired employees.</p><p>[2:17:14] Why you should start a podcast or business.</p><p>[2:18:18] “No solutions, only trade-offs.”</p><p>[2:19:01] Putting the idea to the test.</p><p>[2:22:52] Are you making this harder than it needs to be?</p><p>[2:24:09] The Dream 10 as a test for market viability — and your commitment.</p><p>[2:27:07] Rejection as teacher.</p><p>[2:27:58] Deliver on promises before worrying about scaling up.</p><p>[2:32:01] The three Ws: what, who, and where?</p><p>[2:33:04] The AppSumo origin story.</p><p>[2:36:24] Early high-touch community building and scaling considerations.</p><p>[2:38:29] The BrainQUICKENing.</p><p>[2:42:43] Finding underserved opportunities.</p><p>[2:44:48] Initiate correspondence with humility.</p><p>[2:48:12] Little ask, big ask.</p><p>[2:48:56] How do I handle rejection?</p><p>[2:51:18] Revisiting the Law of Category.</p><p>[2:56:16] How Noah handled a recent rejection.</p><p>[2:57:28] Dating circa now and learning optimism.</p><p>[2:59:18] How Pat seized opportunity in Poland.</p><p>[3:00:36] Free work?</p><p>[3:04:35] Behind the scenes of my Opening the Kimono event.</p><p>[3:12:02] Making sponsorship deals win/win.</p><p>[3:15:47] Streamlining business idea validation.</p><p>[3:19:42] Unorthodox simplicity.</p><p>[3:22:02] Better to be chased for money than chasing it.</p><p>[3:23:45] Best holiday purchases for under $50.</p><p>[3:31:28] Is competing for attention on YouTube worth my time and sanity?</p><p>[3:39:55] Low-effort, high-reward YouTube experiments.</p><p>[3:45:21] Lessons learned from spending more than a million dollars on coaching.</p><p>[3:53:01] Benefits of the board.</p><p>[3:53:35] How to take on the 48-hour challenge.</p><p>[3:56:00] What’s the DEAL with Cindy 10 years after meeting Noah and me?</p><p>[4:00:34] Parting thoughts.</p><p><strong>*</strong></p><p><strong>For show notes and past guests on </strong><a href="https://tim.blog/podcast" rel="noopener noreferrer" target="_blank"><strong><em>The Tim Ferriss Show</em></strong></a><strong>, please visit</strong> <a href="https://tim.blog/podcast/?utm_source=podcast&utm_medium=podcast&utm_campaign=podcast-description" rel="noopener noreferrer" target="_blank"><strong>tim.blog/podcast</strong></a><strong>.</strong></p><p><strong>For deals from sponsors of </strong><a href="https://tim.blog/podcast" rel="noopener noreferrer" target="_blank"><strong><em>The Tim Ferriss Show</em></strong></a><strong><em>, </em>please visit </strong><a href="https://tim.blog/podcast-sponsors" rel="noopener noreferrer" target="_blank"><strong>tim.blog/podcast-sponsors</strong></a></p><p><strong>Sign up for Tim’s email newsletter (<em>5-Bullet Friday</em>) at </strong><a href="https://go.tim.blog/5-bullet-friday-1/" rel="noopener noreferrer" target="_blank"><strong>tim.blog/friday</strong></a><strong>.</strong></p><p><strong>For transcripts of episodes, go to </strong><a href="https://tim.blog/transcripts" rel="noopener noreferrer" target="_blank"><strong>tim.blog/transcripts</strong></a><strong>.</strong></p><p><strong>Discover Tim’s books: </strong><a href="https://tim.blog/books" rel="noopener noreferrer" target="_blank"><strong>tim.blog/books</strong></a><strong>.</strong></p><p><strong>Follow Tim:</strong></p><p><strong>Twitter</strong>: <a href="https://twitter.com/tferriss" rel="noopener noreferrer" target="_blank">twitter.com/tferriss</a> </p><p><strong>Instagram</strong>: <a href="https://instagram.com/timferriss/" rel="noopener noreferrer" target="_blank">instagram.com/timferriss</a></p><p><strong>YouTube</strong>: <a href="https://www.youtube.com/timferriss" rel="noopener noreferrer" target="_blank">youtube.com/timferriss</a></p><p><strong>Facebook</strong>: <a href="https://www.facebook.com/TimFerriss/" rel="noopener noreferrer" target="_blank">facebook.com/timferriss</a> </p><p><strong>LinkedIn: </strong><a href="http://linkedin.com/in/timferriss" rel="noopener noreferrer" target="_blank">linkedin.com/in/timferriss</a></p><p>Past guests on <a href="http://tim.blog/podcast" rel="noopener noreferrer" target="_blank"><strong><em>The Tim Ferriss Show</em></strong></a> include <a href="https://tim.blog/2020/12/08/jerry-seinfeld/" rel="noopener noreferrer" target="_blank">Jerry Seinfeld</a>, <a href="https://tim.blog/2020/06/26/hugh-jackman/" rel="noopener noreferrer" target="_blank">Hugh Jackman</a>, <a href="https://tim.blog/2020/04/16/jane-goodall/" rel="noopener noreferrer" target="_blank">Dr. Jane Goodall</a>, <a href="https://tim.blog/2018/11/27/lebron-james-mike-mancias/" rel="noopener noreferrer" target="_blank">LeBron James</a>, <a href="https://tim.blog/2020/05/20/kevin-hart/" rel="noopener noreferrer" target="_blank">Kevin Hart</a>, <a href="https://tim.blog/2018/09/07/doris-kearns-goodwin-leadership/" rel="noopener noreferrer" target="_blank">Doris Kearns Goodwin</a>, <a href="https://tim.blog/2015/12/06/jamie-foxx/" rel="noopener noreferrer" target="_blank">Jamie Foxx</a>, <a href="https://tim.blog/2020/10/19/matthew-mcconaughey/" rel="noopener noreferrer" target="_blank">Matthew McConaughey</a>, <a href="https://tim.blog/2017/05/21/esther-perel/" rel="noopener noreferrer" target="_blank">Esther Perel</a>, <a href="https://tim.blog/2020/05/08/elizabeth-gilbert/" rel="noopener noreferrer" target="_blank">Elizabeth Gilbert</a>, <a href="https://tim.blog/2017/12/20/terry-crews-how-to-have-do-and-be-all-you-want/" rel="noopener noreferrer" target="_blank">Terry Crews</a>, <a href="https://tim.blog/2020/08/12/sia/" rel="noopener noreferrer" target="_blank">Sia</a>, <a href="https://tim.blog/2020/10/27/yuval-noah-harari/" rel="noopener noreferrer" target="_blank">Yuval Noah Harari</a>, <a href="https://tim.blog/2016/06/21/malcolm-gladwell/" rel="noopener noreferrer" target="_blank">Malcolm Gladwell</a>, <a href="https://tim.blog/2020/05/27/secretary-madeleine-albright/" rel="noopener noreferrer" target="_blank">Madeleine Albright</a>, <a href="https://tim.blog/2017/03/30/cheryl-strayed/" rel="noopener noreferrer" target="_blank">Cheryl Strayed</a>, <a href="https://tim.blog/2019/02/18/jim-collins/" rel="noopener noreferrer" target="_blank">Jim Collins</a>, <a href="https://tim.blog/2020/11/11/mary-karr/" rel="noopener noreferrer" target="_blank">Mary Karr,</a> <a href="https://tim.blog/2014/10/21/brain-pickings/" rel="noopener noreferrer" target="_blank">Maria Popova</a>, <a href="https://tim.blog/2020/05/15/sam-harris-2/" rel="noopener noreferrer" target="_blank">Sam Harris</a>, <a href="https://tim.blog/2021/01/21/michael-phelps-grant-hackett/" rel="noopener noreferrer" target="_blank">Michael Phelps</a>, <a href="https://tim.blog/2020/01/16/bob-iger/" rel="noopener noreferrer" target="_blank">Bob Iger</a>, <a href="https://tim.blog/2019/10/31/edward-norton-motherless-brooklyn/" rel="noopener noreferrer" target="_blank">Edward Norton</a>, <a href="https://tim.blog/2015/02/02/arnold-schwarzenegger/" 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